Digital marketing careers are in high need right now. The industry not only provides a variety of creative options, but it is also continually branching out into new technological fields and industries. Due to these circumstances, the industry now requires workers with a variety of skill sets, personality traits, and professional histories.
Standing in 2023, the situation appears to be very different. Digital marketing is not anymore a luxury or a ‘nice to have’ option but is a mandate for businesses that want to keep up with the competition. With the evolution of technologies, digitization, and rapidly changing market dynamics, digital marketing is the only way forward to reach its audiences.
Digital marketing is a type of advertising in which companies use online channels including social media, email, blogs, and digital advertising to market their goods and services. Building a digital presence and creating audience-specific ads are both parts of the process.
The practice of advertising goods and services to clients by way of various digital platforms is what’s meant by the term “digital marketing.” Websites, mobile devices, social media, search engines, and other online channels are just some examples of the types of marketing that fall beneath this category. The proliferation of the internet in the 1990s led to the rise in the popularity of digital marketing.
While digital marketing is commonly seen as an innovative approach for organisations to communicate with customers and gain insight into their behaviours, traditional marketing, and digital marketing share many of the same basics. In their strategies, organisations usually use both conventional and digital marketing techniques. Numerous colleges have begun offering Digital Marketing Courses in India as a result of the rising demand in the field of digital marketing.
I’ve seen lots of different entry points into digital marketing careers, from the traditional to unique career bendingly unique! If you’re looking to start a profession in digital marketing, give yourself an advantage by exploring the issues raised below:
- Higher education
- Online personal development/training
- Create your opportunity
Let’s talk about ‘conventional routes.’ In 2020, for the first time, I saw 28 UK universities offering BA Hons degrees in digital marketing. It’s good to see education providers introducing digital marketing, firmly establishing it as a more formally recognized career path. I do not doubt that this degree option will become much more popular.
I had already noticed an unmistakable trend of how traditional degrees easily led to a variety of digital marketing positions before these degrees in digital marketing were created. There are several that are obvious, such as Media Studies, Marketing, Journalism, and Computer Science. However, degrees in other subjects, such as English, Math, Economics, and Psychology, can also be a good starting point for technical or artistic positions in digital marketing.
Higher education is all well and fine but not everyone has the chance to go to university. As I mentioned, nearly half of Rand Fishkin’s surveyed marketers don’t hold phases. So how have they got their knowledge? Mostly from hands-on practice, but there is also an abundance of training courses online, from generalist to specialist skill sets. In the globe of digital marketing, everything you must learn is available online. Just ask google.
At the time of writing Google’s Academy certifications which include Google Analytics, Google Ads, Google Tag Manager and more are all free. In addition, for beginners, you’ve got Google’s Digital Garage which covers a wide scope of topics from the basic through to mid-level. There’s also Google Squared Online which is a well-respected certificate. There’s a cost for this one, but it can be employer or self-funded.
As you move through the industry, there are many conferences (online and in real life pre-COVID-19 of course!), webinars, slack channels, and groups to belong to. Some of the industry tools have set up academies, including SEMrush Academy which offers courses covering different skills of Digital Marketers in their research section (all content is free, and can be uploaded without registration).
If you’re struggling to understand where to start your personal development, Hardik, Founder of Simba Institute SEO suggests working out what you enjoy doing the most and what would you like to grow your skills in. Is it technical? Is it content? Is it social? Is it digital PR?
Coming back to the concept of a non-degree holder excelling in a technical marketing trade: we know there is a wealth of successful digital marketers who spent their boyhoods tinkering with computers, coding, and construction websites. They’re naturally like sponges, soaking up their learning from their peers, reading a lot, and trying something out online. They’re produced in their work by their effects, exploring the digital marketing landscape with self-driven education.
There are many different ways of doing this. You’ll hear people lecturing about ‘getting your hands messy’. In this context, it’s all very well having the idea. But an employer enjoys seeing that you’ve put all that thought and enthusiasm into practice.
Your career in digital marketing in these Three steps:
For beginners to digital marketing, the first apparent step is to comprehend what is digital marketing and the major components that make up digital marketing.
Digital marketing or online marketing as it is occasionally known is a broad term that is used to explain the process of marketing on the Internet.
It has some components that cover all areas of online promotion. You need to understand that it’s not a single discipline but it has some processes (channels) that can participate in a digital marketing campaign.
There are a lot of digital marketing channels. The book Traction details 19 of them, including:
- Search engine optimization (SEO)
- Content marketing
- Email marketing
- Social and display ads
Since you’re driving your website alone, it would be unthinkable in terms of time, effort, and resources to manage every marketing medium. Instead, we recommend focusing on just one place of digital marketing.
But which channel should you prefer? Let’s look at the pros and cons of three famous channels.
This involves buying ads on media like Google, Facebook, and Instagram. Generally speaking, this strategy is great for bringing traffic to your website fast.
However, if you’re a total beginner, this channel may be on the risky side. Managing online ads is not just a matter of turning them on and allowing the traffic flow. You’ll still require some knowledge and experience so you don’t end up losing all your cash.
So if you’re able to set aside some budget to test and understand this channel, go ahead. Otherwise, its strength will not be the one for you.
This involves building a following on social media and driving traffic from these platforms. You should be familiar with them. Plus, since it’s free to post-range, experimentation is comfortable.
This might be the best channel to use to start.
However, bear in mind that social media marketing is not only casually publishing something on your Instagram every few days. Each platform is akin to its land. To do well, you’ll keep understanding the “culture”—what causes it to tick, what users want to see, the types of content that perform, and so on.
SEO is the practice of optimising pages to rate high in search engines like Google.
The amazing thing is that once you’re typing, you’ll be getting free, passive, and consistent gridlock from search engines.
However, the downside is that it takes a lot longer for it to work. You’ll need the patience to see results. But it is rewarding.
You cannot pursue a profession in digital marketing if you are not good at SEO. You first must become an SEO expert and then build further skills.
With SEO you’ll learn how to build websites that both users and search engines love, and you can use the same concepts to enhance your Google Ads and Facebook paid campaigns.
Build your SEO career gradually and when you feel that you have mastered the mastery of SEO, continue with the rest.
All of these digital marketing abilities can be learned through free online courses, such as the Moz SEO manual we previously recommended. Additionally, Hubspot has excellent tutorials for digital marketing. Additionally, many digital marketers will advise you that a significant portion of your work will involve keeping up with emerging marketing trends (it’s a constantly changing industry!).
We have a digital marketing course that will teach you all you need to know to start working as a digital marketer right away if you’re ready to make a career transition right now and want to master all these strategies at once (in a very digestible way).