Marketing and advertising are bound to see changes with new updates to platforms and shifts in one algorithm or the other. Any business owner, budding marketer, or student enrolled in the best digital marketing course in India would want to keep abreast of such changes to stay ahead.
Being a leading name in the professional digital training landscape, Simba Institute brings you the key updates this week that have already been shaping marketing strategies in various industries.
Instagram Introduces AI-Powered Hashtag Suggestions
Instagram has rolled out a new feature that uses artificial intelligence to suggest the most effective hashtags based on post content and user engagement. With better hashtag optimization, brands and creators can drastically improve their organic reach. The feature automates a task that once required manual research and third party tools.
Google Ads Enhances Lead Conversion Tracking
Google Ads has updated its Enhanced Conversations for Leads tool, making it easier for advertisers to track user behaviour from ad click to actual sale. The update now offers better CRM integration and more secure data handling.
Meta Launches Threads API for Marketing Automation
Meta has officially launched the Threads API allowing marketers and developers to schedule posts, analyze performance, and manage engagement.
Youtube Pilots shopping feature in shorts
In a bid to boost ecommerce integration, YouTube is testing a new feature that lets users shop directly from shorts. Tapping on tagged products takes users straight to a purchase page within the app.
